Tastes like: a cinnamon roll & cookie dough had a baby Keto & paleo-friendly: 0g added sugar, 2g total sugar Dairy-free: 8g of plant protein Cleanest label: Non-GMO Project Verified, Gluten & Soy Free, NO gums, NO seed oils, NO sugar alcohols, NO “natural” flavors, NO junk, ever! Registered dietitian approved Perfect for that busy morning, mid-afternoon slump, or pre-workout boost!